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While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,
A descriptive URL is better recognized by search engines.
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords.
Your server's IP address has little impact on your SEO.
Nevertheless, try to host your website on a server which is geographically close to your visitors.