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(The reverse of this situation for summer resorts is a summer that is colder and rainier than usual.) One winter can be extremely snowy, while the next can see almost no snowfall, with very little chance of consistently predicting which way a winter will turn out in advance.

Some businesses use this uncertainty to their advantage, offering unique sales pitches revolving around the snow, or lack of it.

Most businesses experience some ebb and flow in business and in many cases these fluctuations correspond with the seasons.

Seasonal business is a term that refers to the fluctuations in business that correspond to changes in season.

Around Christmas, the studios release serious pictures expected to gain Academy Award attention together with big-budget films that are aimed at the entire family.

For truly seasonal businesses, there are often situations beyond the business's control that cause sales to fluctuate wildly each year, with almost no way to predict what will happen in any given year.

These seasonal events affect different industries and businesses differently.

Smaller-scale examples include snow removal services, pool cleaning services (in the northern U.

April is the month to market household cleaners and other spring cleaning products, while May features the cash cow that is Mother's Day. September features back-to-school sales, while October is a marketing bonanza thanks to Halloween and the World Series.

June features a lot of family activities, such as weddings, graduations, and vacations. Finally, November and December are the biggest months of the year for almost every retailer because of the holidays—Thanksgiving, Hanukkah, Kwanza, Christmas, and New Year's.

February is generally the slowest month of the year, but it does feature Valentine's Day, which triggers a great deal of seasonal business.

In March, attendance at church and other religious activities jumps 60 percent.

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