Dating abuse billboards
From Truth Collective: “The core idea for the campaign came from the realization that tiny words can do major harm. These are small words we use to diminish something, to ignore it, to hide it, to lessen the impact. That approach was geared around targeting society as a whole, with the aim of creating the social context in which domestic abuse was no longer able to continue unchecked.
At the time, digital billboard firm Ocean Outdoor wanted to showcase the potential of its products, and were offering £100,000 of free media for the idea that best exploited the medium. A breakthrough came when Women’s Aid learned that some of Ocean’s billboards have facial recognition cameras that track how many people are looking at them, in addition to interactive technology.
With compelling messages on posters (download below) and billboards, Tipping Point Communications has engaged leading Rochester media partners including Lamar Outdoor Advertising, City Newspaper, POST, and (585) Magazine. But there is no such thing as a View the videos here.
Truth Collective developed campaign videos which are airing on 13 WHAM ABC, FOX Rochester, CW Rochester, News 8 WROC, News 10 NBC, Entercom Rochester and 98.9 the Buzz. Download and print this standard letter-size poster to post at your work, in your local coffee shop, at school, or any other community locations you think would benefit from its message.
Driven by the idea that people are drawn to their own face, Women’s Aid built a live-motion feed into the billboard that ‘registered’ people’s faces as they stopped to look and added it to a progress bar that traced the woman’s evolution from bruised to healed.
As new people passed by they saw others being registered and it encouraged them to join in.